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What are your thoughts on Gamification in communities?

bendocksteader
Community Manager
Community Manager

A lot of communities leverage gamification to drive engagement - what do you think of these approaches?

 

Do you have best practices you would recommend?

1 ACCEPTED SOLUTION

demo
New Contributor III

Gamification in communities refers to the use of game elements and mechanics, such as points, badges, leaderboards, challenges, and rewards, to incentivize and engage users in community activities and behaviors. It can apply to various types of communities, such as social networks, forums, e-learning platforms, and customer loyalty programs. Some potential benefits of gamification in communities are:

  1. Increased participation and retention: Gamification can motivate users to take more actions, contribute more content, and stay longer in the community by tapping into their intrinsic and extrinsic motivations, such as mastery, autonomy, socialization, recognition, and fun.
  2. Enhanced learning and feedback: Gamification can make learning and feedback more interactive, visual, and immersive, by providing immediate feedback, progress tracking, personalized recommendations, and experiential learning.
  3. Improved socialization and collaboration: Gamification can encourage users to interact more with each other, form social connections, and collaborate on shared goals and challenges, by promoting teamwork, competition, and social norms.

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demo
New Contributor III

Gamification in communities refers to the use of game elements and mechanics, such as points, badges, leaderboards, challenges, and rewards, to incentivize and engage users in community activities and behaviors. It can apply to various types of communities, such as social networks, forums, e-learning platforms, and customer loyalty programs. Some potential benefits of gamification in communities are:

  1. Increased participation and retention: Gamification can motivate users to take more actions, contribute more content, and stay longer in the community by tapping into their intrinsic and extrinsic motivations, such as mastery, autonomy, socialization, recognition, and fun.
  2. Enhanced learning and feedback: Gamification can make learning and feedback more interactive, visual, and immersive, by providing immediate feedback, progress tracking, personalized recommendations, and experiential learning.
  3. Improved socialization and collaboration: Gamification can encourage users to interact more with each other, form social connections, and collaborate on shared goals and challenges, by promoting teamwork, competition, and social norms.