Define your brand’s mission statement and purpose

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How to define brand’s mission statement and purpose on social media?

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Defining your brand’s mission statement and purpose on social media is an important step in creating a successful social media strategy. A brand mission statement clearly communicates a brand’s purpose, objectives, and how it plans to serve its audience. It should be action-oriented and give readers an idea of what your business does and what impact it wants to make. Here are some steps to help you define your brand’s mission statement and purpose on social media:

1. Define your brand’s mission statement

2. Identify your target audience

3. Create a social media style guide 

4. Establish guidelines for appropriate online behavior

5. Avoid posting private information